About

Since its beginning in 1978 in Paris, L’Atelier has been helping the executive committee of Companie Bancaire then Paribas and now BNP Paribas in such fields as Innovation and Internet strategy. Atelier teams have been actively involved in technology for years, acquiring solid expertise and an impressive network of contacts. Strategic and operational insights from Atelier experts have earned a reputation for both vision and provocative thinking.

Besides working closely with the Banking Group, teams at L’Atelier have been providing Executive Committees of French large companies with studies and consulting reports dealing with Internet in various markets such as Energy, Transportation, and Media.

Currently, L’Atelier continues to track developments and identify new opportunities.

A respected observer of developments in France, L’Atelier opened a San Francisco office in 2006 and one in Shanghai in 2007. Moving forward, L’Atelier is well positioned in the center of our changing world.

L’Atelier North America is located in San Francisco since ‘05. Part of L’Atelier’s network (an international team of professionals with extensive experience and strategic vision headquartered in Paris with offices in San Francisco and Shanghai), L’Atelier North America specializes in helping Europe-based Companies to track down, analyze and then use information and innovation to effectively grab and retain users’ attention via the Internet.

The Internet plays the role of newspaper, TV, and radio for consumers today - combining a wide variety of information sources that people go to first as they seek to learn about new products and services.

In order to better identify and understand the specific challenges related to IT and communication technology development, L’Atelier North America will help you with tailor made business trip in the Silicon Valley and dedicated technological Intelligence and strategic studies.

L’Atelier North America is part of an advisors committee that reports directly to BNP Paribas’ executive committee dealing with online presence and Internet strategy. Subsidiaries of the BNP Paribas Group such as Cortal Consors and Cetelem have been working closely with Atelier NA to improve their innovation process and brush up their Internet strategy.

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