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Palo Alto-based Socialtext released their self-named business application today. Socialtext 3.0 is designed to enable individuals inside of a company to easily share information, collaborate, and evaluate each other’s work. Their goal of “putting social networking to work” takes advantage of wiki-centric workflow to improve productivity, sales and marketing effectiveness.

The interface is made of a trio of Enterprise Applications.

• Socialtext People incorporates social networking into a wiki platform. Employees connect with each other, partners and customers.
• Socialtext Dashboard is the individual’s homepage. The widgets in the interface are drag-and-drop customizable, and events and other’s activity is visible in feeds.
• Socialtext Workspace is an enterprise wiki for open and flexible collaboration. Content can be created, and comments are easily accessible.

In the video below, Ross Mayfield, the Chairman, President & Co-Founder of SocialText, sat down with Mathieu Ramage in the beginning of September to present SocialText 3.0 to Atelier’s readers.

For those interested in Ashton Kutcher’s latest adventures, here’s below a 4-minute long video that the founder of BlahGirls.com, an animated and interactive celebrity gossip blog launched at TechCrunch50 earlier this month, shot and posted on the Internet. And for those who don’t know what I’m talking about, you can learn more about blahgirls here.

Strolling among start-ups presenting their products and services at the Mobilize conference yesterday, I found Plusmo (plusmo.com). This Santa Clara-based start-up offers cool free entertaining widgets for your smartphone. Another one, I know. But because we are in the football season, this is the ideal time for football fans to watch the following demo and find out how to best cheer their favorite team on the go. Thanks to Krishna Vedati, Plusmo CEO and Co-Founder.

The panel discussion of Company Profiles with Session experts Mark Cuban, Henry Blodget, Roelof Botha, Kevin Rose on Tuesday began with Session 5: Collaboration and Session 6: Finance & Statistics.

Session 5: Collaboration Company highlight:

Popego : A more meaningful web
A lifestreaming application centered around interests, extracting information semantically from various online profiles and contacts. Does this make the web more meaningful? Maybe their tagline should be, “Popego: A more interesting web.” The feed collector is slow, so this writer was unable to experience the actual “product capable of exploring this new dimension” of personalized content based on interest. One unique aspect of the interface is an interest “mixer,” a device that enables adjustment of the importance of the interests that are already in the “interest cloud.” This affects the importance that each tag would have on the recommendations that are fed, adjusting their volume with an independent slider on the interest mixer.

Session 6: Finance & Statistics Company highlights:

PersonalRIA (going live soon) connects the user with a Registered Investment Advisor, whose porfolio is monitored on the site. The user, a retail investor, can link his own funds to that of the RIA. PersonalRIA’s technology creates a dynamic relationship between the two accounts so that when the RIA, an investment professional, manages her own portfolio, it triggers proportional change in the account of the user. An RIA certification process in combination with automated and non-automated processes are utilized to minimize possibility of fraud.

EmergInvest compiles data from many sources regarding foreign markets. Emerging economies are the strongest aspect of the global market, and many financial advisors are pointing investors towards other countries, where most of the growth is taking place. But financial advice is expensive, and searching for all the information individually is an intimidating task. Finance sites and market indexes provide information, but only if the investor already has a specific country or company in mind. EmergInvest offers wide-to-narrow search interface, enabling a user to research by continent, country, or company, and also to compare multiple countries or other criteria.