21 Jul

Apple [AAPL]’s campaign for the iPhone 3G is “Twice as fast. Half the Price.” Both claims should come with caveats. While the symmetry of the slogan is nice, Apple’s so-far-successful attempt to market the iPhone 3G to more mainstream users is, to some, less-than-truthful. Apple’s ad fails to tell the full story about pricing or the speed.
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17 Jul
The Great 3G geek-out is starting to make Harry Potter fans look cool. Watching the whole thing unfold has been very amusing and kind of amazing.
Apple [APPL] reports that one million iPhone 3Gs were sold in the phone’s first weekend – more than twice the originally predicted sales of 450,000 – for an estimated 330 million dollars. In comparison, the original iPhone took 74 days to reach a million sales.
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11 Jul
While it’s not Madden Day, nor does it match the hysteria of the first iPhone release that we covered, today’s Apple [AAPL] iPhone 3G launch is not without its own quirky drama.
From professional line-waiters making a few hundred bucks by waiting to buy for someone else, to the publication of “iPhone line” restaurant lists, to and the Warholian fame of the first in line (the story arc of Dale Larson’s wait reads like pop-culture tragedy), iPhone Day 2.0 was already making for an entertaining Friday even before the stores opened.
San Francisco line-waiters began lining up at Apple’s downtown store early Thursday morning (see Mathieu’s pictures). Doors opened at 9:00am, and customers entered 30 at a time. As each group of customers entered, they were greeted by clapping employees, who were required to greet the customers with cheers. But maybe they should have been greeting them with hugs instead, as problems quickly developed.
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