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Archive for the ‘Wireless’ Category

delta wifi coming soonWe’ve been covering the world of in-flight Internet access a few times these past months. Last Tuesday, August 5th, the airline company Delta Air Lines [DAL] announced that it will offer WiFi on all domestic mainline flights beginning next year. Delta’s entire domestic fleet will be outfitted by the end of 2009.

“Our customers asked for in-flight connectivity, and we’re responding by rolling out the most extensive Wi-Fi network in the sky. Beginning this fall, our passengers will have the ability to stay connected when they travel with us throughout the continental U.S.,” said Richard Anderson, Delta’s chief executive officer.

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  • nokia_music

    Nokia (NOK) is pushing itself into the mobile music market with a new partnership with Warner Music Group (WMG), with both companies hoping to entice customers into downloading more songs while helping dwindling music sales.

    The world’s largest phone-making company is using the deal to push its Comes With Music subscription service and mobile Nokia music store, while Warner Music Group hopes the partnership will ease some of the burden from iTunes’ market.

    Although iTunes is by far the largest digital music store and supports a pay-to-download MP3 service, many major record labels are struggling with the Apple store because of disagreements in price.

    Nokia’s Come With Music service is the mobile industry’s most significant step towards aligning the offerings of Web 2.0 mobile technology with the needs of the music industry.

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  • starbucks and ATT offer wifiThe coffee mogul announced Tuesday it would stop charging its $5 fee for wireless internet (more than most beverages, though still less than half the cost of its ), offering it now, instead, for free.
    Starbucks has broken its deal with T-Mobile, fostering one with AT&T in its place.
    The Java king must be scared of an overthrow. In , it released a statement explaining it would be closing 100 of its more than 9,000 stores due to their relative underperformance. Buzz surrounding the mega-corporation has, in the past week, linked the coffee chain to other such bigwigs in danger of losing serious profit during the recession (e.g. Borders and J.C. Penny). So the customer-luring logic behind the giveaway is clear.
    But buyers: beware. Like most things in life, this seemingly attractive offer has a catch…well, four.
    Starbucks’ new offer stipulates that in order to benefit from this pro bono access, patrons must purchase a Starbucks Card with a $5 minimum charge on it, register online for the make use of this card at least once a month and only cruise the net for a continuous one-sitting two hours (after which the hosting expires).
    That’s a lot of if, ands or buts for such a simple offer. By erasing the upfront fiver it used to charge, the Green Goblin effectively ensnares customers into spending as much as (and likely far more than) they did before–while now subscribing to the shop’s product online as well.
    Intelligent marketing it may be, but free it is not.

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