20 Nov
My article on ‘The Failure of the Green Media to Communicate Simply‘generated a very rich discussion amongst readers. All agreed on the importance of not overwhelming people with extensive green to-do lists, and the need to direct the focus instead, on the top household contributors to greenhouse gases emissions.
This is where numbers come in. I searched and found this chart from the Energy Information Facts Agency at the Department of Energy, the best in my opinion, in terms of its ability to showcase actionable data.

Another way to massage those numbers is to aggregate car and home contributions and rank the resulting contributions, in terms of percentage of direct household emissions:
Still a lot to chew on, for most people, myself included. But a useful framework for green communication strategies and behavioral interventions at the household level. Next, I will try to address my friend Anne’s request of ‘Tell me the one green thing I should do‘.
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