gloab searchThe results of AOL Hot Searches for 2007 just came out. And with it, the surprise of global warming making it to the top 10 list of most searched news items:
  1. Chris Benoit (wrestling)
  2. Phentermine (weight loss)
  3. Pet food recall (pets)
  4. Global warming
  5. Virginia Tech
  6. Iraq
  7. Juanita Bynum
  8. Iran
  9. Immigration
  10. Don Imus
That’s progress, compared to the 2006 list:
  1. Gas prices
  2. Steve Irwin
  3. Immigration
  4. Bird flu
  5. Iraq
  6. Natalee Holloway
  7. Debra Lafave
  8. Rush Limbaugh
  9. Lebanon
  10. Hurricane Katrina
For a more accurate picture, one needs to also look at the two leading search engines, Google (54%) and Yahoo (23%).
According to Google Zeitgeist for 2007, Google News Most Popular Searches worldwide are:
  1. American Idol
  2. Youtube
  3. Britney Spears
  4. 2007 Cricket World Cup
  5. Chris Benoit
  6. iPhone
  7. Anna Nicole Smith
  8. Paris Hilton
  9. Iran
  10. Vanessa Hudgens
The world cares most about celebrities, sports, gadgets and politics, not global warming. That’s the truth. This is confirmed by Yahoo list of 2007 Top 10 Queries:
  1. Britney Spears
  2. WWE
  3. Paris Hilton
  4. Naruto
  5. Beyonce
  6. Lindsay Lohan
  7. Rune Scape
  8. Fantasy Football
  9. Fergie
  10. Jessica Alba
The young set - kids 7-12 - gives us some reasons to hope, however, as evidenced by the Top 10 Searches on Yahoo! Kids:
  1. Games
  2. Animals
  3. Dinosaurs
  4. Math
  5. Hannah Montana
  6. Solar System
  7. George Washington
  8. Halloween
  9. Sally Ride
  10. Global Warming
Yahoo also compiled a list of Yahoo 2007 Top 10 Environmental Searches:
  1. Recycling
  2. Global Warming
  3. Freecycle
  4. Earth
  5. Pollution
  6. Al Gore
  7. Environmental Protection Agency
  8. Live Earth
  9. Hybrid Cars
  10. Solar Energy
Recycling leads the top of the list, not just as a generic segment in the Environment category, but also with Freecycle, the only green venture to make it in list. Recycling is one green behavior people are interested in, thanks to years of public education. Think Reduce-Reuse-Recycle.

By LaMarguerite, A valued contributor of Atelier.

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