"This is the largest SES ever"

Incisive Interactive Marketing organizes the Search Engine Strategies (SES) conference series. Mid-way through SES San Jose, VP of marketing Matt McGowan gives us an overview. “With 7,000 attendees, this is the largest SES ever. Online advertising and marketing is approaching the trillion dollar mark. Search marketing is the biggest chunk of online spending and people are still trying to figure things out because it is new,” explained McGowan.

Of the three domestic SES editions, San Jose is the tech-heavy one while New York attracts more agencies and Chicago is geared towards ecommerce. “London pulls European visitors with some US presence. But Paris, Munich and Milan are very local to those countries as is China though it attracts people who want to do business there too,” added McGowan.

“The US is a couple years ahead in the level of understanding and the dollars spent online. The rest of the world knows it is coming. Our London conference has tripled in size. Globally mobile penetration is something that is interesting.”