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adress bar illustrationcomScore, a leader in measuring the digital world, today released its monthly comScore Search analysis of  the search marketplace. January 2008 saw Americans conduct more than 10 billion core searches, representing a significant jump in activity versus December.

January 2008 U.S. Core Search Rankings

In January, Google Sites marginally extended its share of core searches to 58.5 percent. Yahoo! Sites ranked second with 22.2 percent, followed by Microsoft Sites (9.8 percent), AOL LLC (4.9 percent), and Ask Network (4.5 percent).

comscore metrix table 1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. ** In January 2008, Time Warner Network was split into two distinct properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC representing the core search business.

Americans conducted 10.5 billion searches at the core search engines, representing an 8.9 percent gain versus December.  Google Sites saw 6.1 billion core searches during the month, while Yahoo! Sites recorded 2.3 billion. Each of the five core search engines saw the number of searches conducted in January grow at least 5 percent versus the previous month.

comscore metrix 2

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. ** In January 2008, Time Warner Network was split into two distinct properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC representing the core search business.

January U.S. Expanded Search Rankings

In the January 2008 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led with 7.7 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), and AOL LLC (903 million).

comscore table 3

Additional Notes

With January 2008 data, DNS error searches were added to qSearch reporting.  A DNS error search is a search conducted through the address bar of a browser where there may have been a misspelling or typo in the URL or search string entered. In cases where the default search engine attempts to make sense of the user’s query and returns valid search results based on the interpretation of the query, those searches are qualified as DNS error searches. The inclusion of these DNS error searches may have had a very minor impact on search query and share trends compared to previous months.

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flickr logoKakul Srivastava, director of product management for Flickr, talks about why she gets a jolt of caffeine from looking at all the photos on the site.
 
Most casual Flickr users have never heard of “ambient photography” and they probably don’t think of themselves as “the eyes of the world”. But that’s what how the folks at Flickr think about the site. I got a chance to sit down for a quick conversation with Kakul Srivastava, director of product management for Flickr, a Yahoo property.
 
“With the advent of digital photography, the limit of 24 or 36 exposures went away. We started taking photos constantly. This is what we call ambient photography. The first round of photo-sharing sites was still event-based. You uploaded photos and sent the link to friends,” recounts Srivastava who was the first non-Flickr person to join the team after Yahoo acquired Flickr in 2005. She had been working on Yahoo’s Internet TV strategy after a stint at Adobe.
 
Kakul Srivastava“Flickr is a stream of what’s happening in the life of the photographer. With two to three million photos uploaded every day including 50% to 60% which are shared publicly, it is the main public photo-sharing site. You can find a photo of the sunrise on Mount Fuji for every day of the week on Flickr,” Srivastava (right picture) says. This outpouring of images would be one big mess without some way to navigate through it.
 
Flickr has found several ways to make the cream rise to the top. For example, their Interestingness feature is based on an algorithm that aggregates three types of metadata: information downloaded from the camera (date, shutter speed, exposure…), the tags chosen by the photographer and viewers’ behavior (the number of times the photo was viewed, added as a favorite or posted on a blog). Not many photos of babies in there, but some stunning photos.
 
Another way is the Places feature which makes a whole corpus of photos about a particular location, including the most iconic among them, come together. To this day, 50 million photos have been geo-tagged on Flickr.
 
Debunking the idea that Flickr’s 23 million registered users only post photos for their friends and family, the site comes to life off the Internet when some of the most passionate members gather for Flickr Meetups. On March 15, some of them will be coming together to celebrate the site’s 4th birthday (here is the invite of sorts to the San Francisco event). Flickr has even launched a few professional careers for photographers who were discovered on the site. Eric Lafforgue was one of the lucky ones.
 
So what did Flickr bring to Yahoo three years after the acquisition? “Flickr is a fast-growing, very engaging service. It has a different user base than Yahoo,” Srivastava says. For one thing, everybody who wants to use Flickr has to create a Yahoo account. “As an entity, we make money,” she says. How? Through the Flickr Pro accounts ($24.95 a year, but Flickr won’t say how many have signed on), through advertising and through deals with print partners who sell photo-enhanced personalized products.
 
What about working for a company that Microsoft is courtly so boorishly? “We hear about it. But regardless of what happens, it will be fine,” says Srivastava diplomatically. Some Flickr users are being more outspoken and are using photos to express their opinion. One thing her engineers are working on is adding video. “It will not be You Tube, it will be like Flickr.” Coming to your screen sometime in 2008.
 
By Isabelle Boucq, for Atelier

 

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  • Are EcoMoms Taking Over?

    program momEcoMoms have made it to the front page of the New York Times. This is an impressive group of green moms, 9,000 altogether, and growing strong. A group that is representative of a very active subculture in Northern California where I live. These women are on a mission and nobody can resist them, not even their husbands or children. They fill Whole Foods‘ parking lot with their Priuses, and are not shy about voicing their newly found green convictions all over the blogosphere, as in here, and here, and here.

    Reading the article, one would be tempted to think that all is well on the mommy’s front, environmentally speaking. Until reality steps in. This morning, a friendly visit to my four year old neighbor’s house turned into an anthropological tour of American consumerism at its worst. Little Rachel wanted me to blow bubbles with her, and took me to her backyard. There, sitting in the middle of her parents’ picnic table, a big plastic thing dared me with its massive plastic construction. The Iplay Outdoor Bubble Machine from Target, ‘has a large capacity bubble mix tank for high volume bubble production’ and has a five star ‘guest rating’. It can be yours for $24.99.

    buble machine

    The Iplay Outdoor Bubble Machine, unfortunately, is more representative of the reality of American moms today, than the EcoMom Alliance.

    I only need to look at myself to understand why. As a mom, I have found it incredibly hard to resist the temptation of materialism, and I have documented my struggles often in this blog, as in here, and here, and here, and here. This being said, women do represent a positive force for the climate fight, as supported by all the latest research.

     

    By Larmarguerite, a valued contributor of Atelier

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  • The weekly gadget review at Ubergizmo

    Each week, Atelier reviews what is trendy on the web magazine of our great expert contributor. Ubergizmo.com is dedicated to consumer electronics news and reviews.

    Order Starbucks Via Apple

    Order Starbucks Via Apple

    Folks who can’t get enough coffee from Starbucks will soon be able to order their favorite caffeinated beverage from the comfort of their iPhone and iPod touch without waiting in line, courtesy of a new Starbucks program that functions via WiFi at each Starbucks outlet. You’ll be able to bypass the cheery shoutouts from the barista as you choose your drink just like how you would do at an actual Starbucks cafe, save for the fact that you’d be relying on a whole lot of finger pointing instead. Skip those queues and reserve those seats before other iPod-less folk manage to even think of what they want to have for breakfast.

     

    Hydrogen Powered Phone

    This cell phone is powered by a Hydrogen fuel cell that works by extracting hydrogen from water, then extracting electrons from the hydrogen. It is a water-powered phone, in a sense.

    Of course, some energy is needed to break water into hydrogen for now, but it’s conceivable that solar energy or another crazy tech like the electricity generating cloth could help. Strangely, there’s no word on what the battery life if this phone is. Isn’t that the main point for users?
    By Angstrom Power and Motorola.

     

    In-Reach Child Tracker

    Make sure your tiny one doesn’t venture beyond his/her designated boundaries with the In-Reach Child Tracker.

    This child tracking system is perfect for giving your child some freedom and giving you peace of mind. The child tracking system allows you-the parent- to set an adjustable boundary from 10 feet up to 300 feet. The parental unit will allow you to see how close the child is to the boundary. Each unit comes with a instructional DVD. Requires 4 AAA batteries that are not included. Sounds pretty draconian, eh?
    Well, it retails for $44.95 and provides you with a few minutes of respite instead of being on guard 24/7.

     

    Japanese Robot Prepares Octopus Balls from A to Z

    Japanese engineers aren’t giving up on domestic robots. This “chef” might not be in your kitchen anytime soon, but it is capable of preparing octopus balls by itself, in four steps:

    • Chop the Octopus
    • Roll the pieces into balls
    • Place the balls on the grill
    • Serve the cooked balls in a plate

    This happens in a tightly controlled environment, but I’d love to see it in action.

     

    Zeemote Bluetooth Mobile Game Controller Hands-On[GDC 2008] You might have seen the Zeemote during Mobile World Congress last week, but the company will promote the software development kit (SDK) at the Game Developers Conference being held in San Francisco.

    We meet Beth Marcus, the founder and CEO of Zeemote and we had the opportunity to play with it, and to make a long story short: it’s pretty cool. To be honest there was some skepticism when we saw the device in a photo. But we also know that playing with a phone’s keyboard provides a bad experience.

    The Zeemote feels good in the hand and it works well as a one-handed game controller. It is also surprisingly light (47g). The Zeemote has an analog joystick, even if most mobile games are built for a digital controller. That will give developers more options when they create their games. Developer John Chasey from Finblade told us that integrating the Zeemote code is easy. Ultimately, the Zeemote success will be measured by the number of games supporting it.

    Continue Reading "Zeemote Bluetooth Mobile Game Controller Hands-On"

     
    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.
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  • Always on, sometimes off

    blackberry logoOn February 11, Blackberry users in the United States and Canada were plagued with the second serious email outage in 10 months. Was it the end of the world or an annoying inconvenience?
     
    This was the day to hold off on the CrackBerry jokes. Blackberry users, who are notoriously addicted to their always-on email, were in no mood for humor as they became unable to receive any messages for an estimated three hours. One can only imagine the panic gripping RIM staffers back at headquarters in Waterloo, Ontario and elsewhere. Meanwhile, the PR folks issued a terse statement*.
     
    Garth Turner, a member of the Canadian Parliament reached by a news service, was widely quoted in all the news media about the impact of the outage. Let’s hear Turner one more time. “Everyone’s in crisis because they’re all picking away at their BlackBerrys and nothing’s happening. It’s almost like cutting the phone cables or a total collapse in telegraph lines a century ago. It just isolates people in a way that’s quite phenomenal.”
     
    It sure sounds like BlackBerry users have an issue with dependence. Some of them were even calling for their companies to issue them a substitute smart phone such as – gasp – a Treo from Palm. OK, they are conducting serious business on their device and being out of touch for three hours is probably unbearable. But people, can we take a big breath and wonder if this frenzied always-on lifestyle may not be a self-imposed form of torture?

    A few days before the outage in the US and Canada, I was zipping around Paris in a van stamped with a Blackberry logo. As our chauffeur drove us around, RIM’s technical account manager for France was demonstrating a sleek Blackberry Pearl 8110 complete with emailing functions and a GPS system. The Pearl series is RIM’s attempt to make their very professional device more fun. With its more elegant design and multimedia functions, a BlackBerry Pearl is supposed to fit in a lifestyle that keeps blurring the line between professional and personal lives.

    Crackberry Blackberry

    America is by far the world’s largest producer and consumer of paper. In the United States, an average employee prints out an average of 10,000 pages per year. Global paper products consumption has tripled over the past three decades and is expected to grow by half again before 2010. “GreenPrint” comes into play and reduce your cost of wasted pages, ink and toner by simply installing a software.

    Based in Portland, Ore, GreenPrint Technologies, LLC, is the green technology company that released a software to eliminate your wasteful pages before they are printed, incorporate a PDF writer to provide your with an alternative to printing and easy options to save ink and toner.

    “GreenPrint is designed to save you money and help the environment by preventing waste pages from being printed. GreenPrint analyzes the content of each print job for pages that have wasteful characteristics. These are the pages with just a banner ad, URL footnote etc. It also allows you to very quickly add and remove pages from your print job, without having to return to the original application,” says the company.

    printgreener_homepage

    GreenPrint’s patent-pending technology does this by analyzing each page of every document sent to the printer and looking for typical waste characteristics (like that last page with just a URL, banner ad, logo, or legal jargon).

    “We believe the average Fortune 500 Company will save over $2 million and roughly 4,000 trees annually using GreenPrint” says founder Hayden Hamilton. “We see it as a revolutionary product because it helps save the environment while saving money. Can you think of another product that does that?”

    Being eco- and money-friendly, the paper waste management software company has been breaking the news across the world for a bit over a year now, and featured in nearly a 100 articles, from the Portland Tribune to Inc. magazine.

    Watch the video below made by CNBC:

    television setHeavy Viewers Watch Eleven Times As Much Online Video as Moderate Viewers; 140 Times as Much as Light Viewers  
     
    comScore and Media Contacts showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising and content across both media. The results revealed differences  in orders of magnitude: the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes, and the lightest viewers (bottom 50 percent) watched just 6 minutes each.
     
     comscore table 1

     The difference in consumption levels was astounding. The usage differences are reminiscent of the early days of the Internet,” said Jarvis Mak, VP of Research and Insight at Media Contacts. “However, the networks’ online distribution of first-run content will go a long way to bridging the gaps between heavy, moderate, and light viewers.”

    Heavy Viewers Spend Time on Niche Video Sites
    YouTube is the common thread among the heavy, moderate, and light segments – it is the top video site for all three and reaches the most overall video viewers (54 percent reach). Distinctive behavior for heavy video viewers is found by looking at the top indexing sites for this audience, revealing mostly niche video-sharing sites, each reaching less than 1 percent of the total U.S. Web population.

    comscore table 2

    *Composition Index = Site Reach of Heavy Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity

    Moderate Viewers Enjoy Specific Online TV Content
    By contrast, moderate viewers show a high propensity to view specific video content on broadcast TV sites, including WorldNow (ABC), CBS TV Local, ABC Daytime, Scripps TV, and CMT, rather than frequenting more general video-sharing sites.

    comscore table 3

    *Composition Index = Site Reach of Moderate Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity

    Light Online Video Viewers are Heavy TV Viewers
    The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV.

    “To discover how best to reach and message online different kinds of video viewers, we used the comScore data to further develop proprietary segments: ‘Content Explorers,’ ‘On Demanders,’ ‘Sight & Sounders,’ and ‘ Television Devotees,’ ” Mak continued. “Capitalizing on the explosive growth of online video, especially as consumers have started exploring media and entertainment options due to the recent writers’ strike, requires a deep understanding of the viewing audience driving the demand.”

    View source

     

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    GreenBiz reports on a recently released joint study from Yankelovich and Getty Images, the ‘MAP Report 2: Aspirational Environmentalism:

    Firms seeking to advertise their green credentials should shun generic images associated with climate change such as polar bears and melting ice floes, according to a major new survey of green advertisements and consumer attitudes.

    The study from picture agency Getty Images assessed 2,500 advertising campaigns from last year for its annual “What Makes a Picture” (MAP) report and concluded that many of the conventional images used to promote green campaigns were in danger of becoming visual clichés.

    “When it comes to the visual language of the environment, we are in danger of killing it as a meaningful symbol with visual cliché,” said Lewis Blackwell, creative advisor at Getty Images. “The first lesson we must learn in order to grab any attention is to make Death to Environmentalism our mantra and kill off the clichés of ecology.”

    Rebecca Swift, global creative planning director at Getty Images, warned that pictures of ice caps and polar bears in particular “will not resonate with consumers in the future.”

    How to talk to people about green stuff

    The report recommends that advertisers instead embrace more localized images that are relate more closely to consumers’ experience of the environment. “Whatever the product, the closer to home you can pitch the communication the better the opportunity to win over the hearts and minds of consumers to green products and behaviors,” it claims. “This is probably not good news for communicators who have been enjoying economies of scale in recent years by running global campaigns.”

    It also advises advertisers to challenge consumers’ negative attitudes towards the environment head-on, arguing that campaigns should not shy away from addressing issues such as consumer indifference, concerns over greenwashing and resentment about the commercialization of a social cause.

    These are important findings. At the same time, the study does not tell us anything we could not infer from previous research, and also good marketing practice. Advertisers and marketers need to empathize with their target ‘consumers’ - I use this term reluctantly, as I believe we should increasingly relate to people as citizens instead of consumers. Empathizing means acknowledging the reality of where people are:

    1. a combination of apathy, frustration, resentment, some of it that can be linked to Steven Running theory of Climate Grief
    2. cynicism and doubt bred by experiences of greenwashing
    3. guilt from being asked to make life changes that are impossible to achieve, given present solutions
    4. a thirst for information
    5. a physical reality linked to place, time, and personal experience; make it personal, make it local.
    Practically, this means giving people solutions to real problems, not trying to force upon them products and messages decided by wannabe green marketers. The ‘Green‘ magic can only go so far.

    By Lamarguerite, a valued contributor of Atelier North America

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  • The weekly gadget review at Ubergizmo

    Each week, Atelier reviews what is trendy on the web magazine of our great expert contributor. Ubergizmo.com is dedicated to consumer electronics news and reviews.

    Space Solar Power System

    space solar power systemI guess it is apparent by now to everyone that the world will soon be plunged into an energy crisis, no thanks to growing economies in the east as well as the general decadence in the west, but there are people from all walks of life who think otherwise and try to make their lives as green as possible. Relying on nuclear power alone is a wee bit too dangerous IMHO, so this plan by the Japan Aerospace Exploration Agency (JAXA) to build a Space Solar Power System (SSPS) gets my thumbs-up. The end result would be to see the SSPS running by the year 2030 comes around, where huge solar collectors in geostationary orbit will convert sunlight into microwave beams that are then sent to receiving stations on earth 36,000 km downwards and subsequently converted into electricity for everyday consumption. One thing’s for sure though, while it sound much safer than having a nuclear reactor blow up, what happens if the SSPS experiences a technical breakdown? Do we need to send a rocket up into space just to fix it?

     

    Yuno PC Concept

    yuna-pc

    Most folks often read the morning news with a hot cup of joe in one hand, but the Yuno PC concept wants to bring both ideas together in a single device. It is a coffee mug that keeps your favorite morning beverage warm while delivering news and information such as weather, time, stocks, traffic and more wirelessly on its wraparound touch screen display. Sounds pretty difficult to read, especially with a curved surface facing you. I think I’d stick to my standard paper-and-mug combo, thank you very much.

     

    Sonim XP1 Indestructible Phone

    Sonim-XP1_1

    We’ve just got word that Sonim will be showing its Sonim XP1 “indestructible” phone at the Mobile World Congress in Barcelona. At the show, the company will challenge the attendees and particularly attending media to hurt the phone.

    ”If you’ve been watching the videos on YouTube, you’ll have seen the Sonim shot with a Glock 9mm by Mobil magazine and a Remington rifle by Metro, the largest paper in Sweden” Bob Plaschke, CEO of Sonim

    Anyone who refrains from using a cellphone because of a difficult environment could be interested in the Sonim XP1. Press Release

     

    Chanel Coco Phone Concept

    chanel coco phone

    Designed by Fred de Garilhe, this phone would have a lower sliding part that contains the display and the function buttons while the upper-piece would hold the numeric pad. When not in use, all the user interface elements would disappear to reveal a pure shiny surface.

    Check out the photo gallery. More concepts.

     

    Power-Generating Bionic Knee

    bionic knee

    This power-generating knee has been adapted from a knee brace. Although it is said that it could power a small device like a cellphone, it is not aimed at consumers. Instead it could be used by people who don’t have an easy access to electricity, like workers in remote areas or explorers. The inventors hope to have a commercial product for field workers in five years. [more at TimesOnline]

     

    Explay Oio Nano Projector

    explay-oio-2

    Explay is specialized in projectors that are small enough to fit in a pocket but that can project an image that is 20 times their size. The current product is a matchbox size solution that can project images as big as 30”. One of the secret behind this prowess is the use of uber-small light sources such as lasers and LED lights.

    There are no details on the actual resolution or prices at the moment.

     

    PC Guardian Physically Locks USB Ports

    usb-physical-lock

    It is known that USB keys can be used to steal data or install malware/spyware software on your computer. If you believe that you’re at risk, you could think that this USB port lock is what you need. After all, it’s easy to install and is a simple physical look for the USB port.

    The issue is that now you also need to lock the whole case. Also, it’s not clear to me how it protects the two USB ports just underneath the locked one on the photo. Anyhow, it’s up to you to see if this is going to help, but it doesn’t seem unbreakable at all.

     

    Wikipedia Offline for iPhone and iPod Touch

    iphone-32gb

    Patick Collison coded an offline Wikipedia app for the iPhone over his Christmas break because he likes “the warm fuzzy feeling of having the sum of all human knowledge in his pocket”. For the same reason that we do not own an iPhone yet, he wanted to prevent online Wikipedia users to go nuts over the slow EDGE connection.

    The app takes 2.2 GB and I am not sure if iPhone users would like to spare the storage space for it. If you do, watch Patrick’s tutorial video on YouTube about the installation.

     

    Walkman Case Hides iPod

    ipod-walkman-disguise

    iPod theft has gotten pretty common since Apple’s portable media player took the world by storm, so what’s an iPod owner supposed to do? Well, other than make sure it remains well hidden, you can always take the ingenious route by storing it inside the shell of an unused Sony Walkman. How ironic, using the dead "body" of the 80s iconic audio player to keep the millennium’s top PMP away from the sight of many. Just make sure you don’t use the iPod’s famous white earphones with it or you’ll probably give the game away. Folks who are great with DIY jobs will be able to find this a very viable project to keep them occupied over the weekend.

     

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

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  • 2007 U.S. Internet Year in Review

    year 2007 over"Google and Facebook among Biggest Winners in 2007"

    comScore, Inc., a leader in measuring the digital world, last week released a report highlighting the major trends in U.S. Internet activity in 2007, including top gaining properties and site categories, and core search market growth.  The biggest winners in 2007 featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.
     
    Top-Gaining Properties in 2007
    A study of the growth in visitors among the top 100 U.S. Internet properties revealed that 2007 was a strong year for several of the largest properties. Social networking giant Facebook.com reaped the benefits of opening registration to all users, jumping 81 percent versus December 2006 to 34.7 million visitors in December 2007. Wikipedia Sites gained 34 percent to reach nearly 52 million visitors, continuing its reign as the Web’s most popular reference hub. Leading classified site Craigslist.org jumped 74 percent to 24.5 million visitors, while AT&T grew 27 percent to 30.2 million visitors boosted by its exclusive deal with Apple as carrier for the iPhone. Yellow Book Network jumped an impressive 137-percent to 10.4 million visitors
     
    Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:
    Everyday Health gained 349 percent driven by its acquisition of several web sites and the addition of Drugs.com to their network.
    • Women’s category leader, Glam Media, grew 213 percent during the year, due in large part to the addition of several new entities, including Quality Health Network, MyYearbook.com, and LifeScript.com, among others.
    • Yellow Book Network grew 137-percent to 10.4 million visitors, as visitation to Yellowbook.com Sites tripled (up 207 percent to 4.6 million visitors) and one new entity was added to the property.
    • iVillage.com: The Women’s Network gained 27 percent with the addition of Sugar Publishing, MakeoverSolutions.com, and iWin.com, among others.
    • Demand Media added numerous entities under its Demand Media Knowledge and Demand Media Games media titles, which contributed to its 149-percent growth.
    • OfficeMax’s dramatic 199-percent gain was driven primarily by a December 2007 surge in visitation to its popular viral holiday greetings site ElfYourself.com.

     comscore table 1

    Top-Gaining Site Categories in 2007

    The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35 percent, as the 2008 presidential election and primary season kicked into high gear. Women’s community sites also jumped 35 percent, as the top two properties in the category, Glam Media and iVillage.com, saw strong growth. With the ever-increasing coverage of celebrity news, from Britney Spears’ meltdowns to Anna Nicole Smith’s death, entertainment news sites jumped 32 percent. Online classifieds had a strong 2007 growing 31 percent versus year ago, as it continued to impinge on traditional news media’s classified revenues.

    comscore table 2

     
    Core Search Query Growth in 2007

    In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).

    comscore table 3

     
    * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
     
    More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.

    About comScore
    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com.

    SOURCE: comScore, Inc. PR - RESTON, VA, January 30, 2008

     

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