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Women More Likely to Turn to the Internet than Friends or Family for Health Information

Author: Atelier

7 Feb

women on computercomScore, Inc., a leader in measuring the digital world, a couple of weeks ago released results from a recent study showing that – second only to consulting physicians – women turn most often to the Internet for health information. Eighty-five percent of women using the Internet have researched women’s health issues online while two out of three (63 percent) have used the Internet specifically to learn about birth control options.

The study was designed to help explain how women choose their birth control method, how they view alternative methods and ultimately whether their online activity influences their offline decisions.  comScore surveyed 921 women between the ages of 18 and 44, who had been heterosexually-active in the past six months and had used a form of prescription or over-the-counter birth control. 

comscore metrics table 1

“Traditionally, women have relied on friends, family or a significant other for health-related information, including sexual health and contraception,” said Carolina Petrini, comScore senior vice president. “But today, with the influx of newer-generation birth control methods and non-traditional pill regimens, more and more women are turning to the Internet to sort through the clutter and organize their findings. As is true in many other areas of healthcare, the consumer has become much more proactive. She wants to be informed of all of her choices, and she is relying on the Internet for answers.”
 
User-Generated Content Represents Opportunity
As the number of women using the Internet for health information increases, the importance of user-generated content (“UGC”) also becomes vital – providing women with the opportunity to engage in health conversations online. The comScore study evaluated the use and appeal of UGC – such as blogs, forums, or chatrooms – among women seeking birth control information online. Study findings showed that a third of respondents have consulted birth control-related UGC, with more than 40 percent being open to the idea.  These insights confirm the already popular industry trend toward more online health discussion.

comscore metrics table 2

Drivers and Deterrents in Choosing Birth Control
With regard to factors influencing women’s birth control choice, survey respondents said effectiveness was the most valued attribute. However, only nine percent said they have objected to various forms of birth control because they believe them to be ineffective. In fact, the two main reasons respondents would not consider a specific form of birth control are perceived side effects (45 percent) and inconvenience (42 percent). 
 
The study findings also showed that perceptions about side effects and inconvenience varied across the many forms of birth control.  For example, some survey respondents said they would not consider switching to the birth control pill, hormonal injections, patches and implants because of perceived side effects. Alternatively, some respondents said they would not consider vaginal rings and diaphragms because they perceive them to be inconvenient or difficult to use.

comscore metrics table 3

“The findings suggest that because women generally believe birth control to be effective across forms, their decision making process is largely based on their perceptions about side effects or inconvenience – which can differ from form to form,” said Ms. Petrini. “It is important for healthcare professionals and manufacturers of birth control products to understand these differing perceptions and behaviors so they can more effectively communicate with consumers and dispel misconceptions about a specific form of birth control.”
 
To request a copy of The Contraception Marketplace, a comScore white paper, or for more information on comScore Pharmaceutical Solutions, please visit www.comscore.com/contact.  

To learn more About comScore Pharmaceutical Solutions, visit www.comscore.com/solutions/pharma.asp 

To learn more about comScore, visit www.comscore.com 

SOURCE: comScore, Inc. PR - RESTON, VA, January 22, 2008

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  • Filed under: Technologies Usage

    • Study reveals the role of the Internet on the Super Bowl

    Author: Atelier

    6 Feb

    friends surfing online for 2008 super bowlA recent study reveals the important role that had the Internet on the Super Bowl last Sunday, saying “viewers go online for stats, updates and Super Bowl ad”. The two days Internet survey gives “several insights into Americans opinions and expectations for Super Bowl XLII.
     
    PR comScore - RESTON, VA, January 31, 2008

    comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey.  The survey of 1,522 U.S. Internet users conducted on January 29-30, 2008, revealed several insights into Americans opinions and expectations for Super Bowl XLII.

    Game Day Internet Usage
    Three-quarters of respondents said that they intended to log onto the Internet on the day of the Super Bowl. Of those who planned to go online, most said they would do so before the game (82 percent) or after the game (61 percent). Nearly three out of ten also indicated they would log on during the game itself (29 percent) or during halftime (28 percent).
     
    Of those who planned to go online on Super Bowl Sunday, the most common reason was to monitor stats and stories related to the game (17 percent of respondents), followed by looking for recipe and party ideas (16 percent). Super Bowl ads will also drive viewers to the Web, with 16 percent of respondents saying they would go online to visit the Web sites of Super Bowl advertisers, while 13 percent said they intended to watch Super Bowl ads or video clips online.
     

    comscore graph table

     
    “Viewers have indicated that the Internet will be a more significant part of their Super Bowl experience than last year,” said Andrew Lipsman, senior analyst at comScore. “In particular, there seems to be a greater inclination to access advertisers’ content online, which highlights the increasing importance of a cross-media advertising strategy.”
     
    Ads Represent a Highly Anticipated Part of the Super Bowl Festivities
    For many Super Bowl viewers, the TV commercials are as important to the festivities as the game itself. Overall, 49 percent of the respondents said that the game was their favorite part of the Super Bowl festivities, but more than a quarter (26 percent) actually preferred watching the ads.  Males, in particular, were significantly more likely to prefer watching the game itself, while females preferred watching the ads.  Females were also more likely than males to prefer spending time with friends and family and watching the halftime show.
     

    comscore graph table 2

     
    One of the key trends in Super Bowl ads last year was the inclusion of several customer-created commercials. Brands such as Doritos, Chevy and the NFL allowed customers to submit their own ads, the best of which made it on air. When asked to rate the expected entertainment value of this year’s customer-created ads, 25 percent thought they would be more entertaining than professionally produced ads compared to just 12 percent that  thought they would be less entertaining. In fact, when asked which ads from last year were the most memorable, Doritos rated as the second most memorable advertisers after Anheuser-Busch, which featured several humorous spots for Bud and Bud Light.
     

    comscore graph table 3

     
    Respondents were also asked to pick 3 brand advertisers whose commercials they were most looking forward to seeing during this year’s Super Bowl. With 44 percent of respondents choosing both Coca Cola and Pepsi, it’s clear that consumers have a thirst for soft drink advertisers this year. Edgier advertisers also rated among the most anticipated, including Victoria’s Secret (21 percent) and GoDaddy.com (16 percent).
     
    Americans Predict Patriots Victory, Brady MVP Honors
    Nearly two-third of respondents (64 percent) predicted that the Patriots will emerge as victors in Super Bowl XLII and cap an historic undefeated season.  Despite the Patriots dominant 16-0 regular season, however, it should be noted that more than a third (36 percent) are actually expecting the Giants to pull off the upset.
     
    Respondents were also asked to choose the most likely candidate for MVP from each team. The overwhelming choice among the New England Patriots was regular season MVP quarterback Tom Brady, who garnered 70 percent of the Patriots votes, while record-setting wide receiver Randy Moss grabbed 16 percent of the votes. On the Giants side, quarterback Eli Manning was the top choice with 47 percent of the votes, while his top receiving target, Plaxico Burress, collected 12 percent of the votes.
     
    Last year’s survey respondents accurately predicted that the Indianapolis Colts would win the Super Bowl and that Peyton Manning would bring home MVP honors.

    About comScore
    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate. 

    SOURCE: comScore, Inc.

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  • Filed under: Technologies Usage

    • Super Bowl 2008 Ads Environmental Scorecard

    Author: Atelier

    5 Feb

    friends watching superbowl outside of a cafeAccording to Nielsen Media Research, this Super Bowl was the most-watched ever, with a record 97.5 million viewers. This kind of audience does not get lost on advertisers, of course, and explains their readiness to spend $2.7 million dollars for a 30 seconds spot.

    Fox tried to maintain a semblance of objectivity and declared early on that it would decline ads from political candidates. It should be noted however that about 15 to 20 percent of Super Bowl ads go towards promoting the network’s own programs, or an equivalent of $46 million in ad spending. . .

    In true Super Bowl tradition, I thought I would join the lineup of adreviewers here and here and here, and provide my own rating of Super Bowl 2008 ads, based on an environmental scorecard. The results are not pretty. I was looking for heroes, but found villains mostly, and only one hero. Here is the list, nine altogether, of the Super Bowl 2008 Ads Environmental Villains:
    • Bridgestone: When is driving fast good for the environment? Where is the 55 mph recommended speed limit?
     
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  • Filed under: Advertising and Marketing

    • The weekly gadget review at Ubergizmo

    Author: Atelier

    4 Feb

    Each week, Atelier reviews what is trendy on the web magazine of our great expert contributor. Ubergizmo.com is dedicated to consumer electronics news and reviews.
    Remember those swimming pools that seem to flow right over the edge? Well, the Hanging Printer Concept takes the same route, where most of its components are located right below the desk while the only parts sitting on the desk are the paper feed and print head. The case comes with an integrated LCD display to indicate status so that you know what’s going on with the printer. I wonder whether future printers from Canon and HP will come in such a design?
    Solar panels don’t fit in any environment, so this might be a solution: these printed solar cells will provide a different look to your solar setup. They are translucent and it is even possible to print text on them – is this going to spawn a new generation of solar powered billboards on highways? This is also suitable for homes because they could even be inserted into windows (ok – that’s a little extreme).
    There’s a downside, the efficiency is only 4% - which is really low. Usually silicon-based cells convert around 25% of the sun’s energy, if I remember correctly.
    UC Berkeley students will participate in an experiment that uses cellphones to monitor road traffic. Many phones already have a GPS chip and it is clear that eventually all phones will have one. So the idea is to save the phone’s location every 3 seconds and send the information (wirelessly) to a server that will compute the bigger traffic picture.
    It’s a really cool idea. It’s cheaper than adding sensors, and it would allow a view of all road traffic conditions – not just the major routes equipped with sensors. Now there are privacy concerns, but it should be possible to do something that is voluntary and anonymous.
    Aeroplanes come with black boxes, so why not cars? Apparently, that’s what Honda hopes to change with its Drive Recorder that is capable of detecting impacts while saving information of up to a dozen seconds before and eight seconds afterwards. This information includes forward-view imagery, sound, speed data, and deceleration, all stowed away in an SD memory card within the Drive Recorder itself. Guess insurance agents and the authorities will have a much easier time pinpointing who is in the wrong in the event of a collision. The Honda Drive Recorder retails for approximately $500 and currently works with Honda cars only (duh!).
    Scientists are currently working on new technology that allows wheelchairs to be controlled by one’s tongue. Should their efforts pay off in a working prototype, this would provide unprecedented freedom to severely disabled people. Currently, they are targeting an electric wheelchair that responds to eight different flicks of the tongue, where a small microphone located in the ear will be capable of detecting each tongue movement while a computer converts them into various commands such as start, stop, and turn. Sounds like a program that ought to receive more funding so that it can roll out faster. Hopefully the final product won’t be a financial burden on the intended users.
    DoCoMo has successfully developed an office security system that is based on RFID chips located in its cell phones. This system, known as Kaismart, allows cell phones to unlock doors, access computers and other networked peripherals, clock in and out, and even pay for your food. Woe to the person who actually loses his/her handset. I guess there are pros and cons to such convergence technology, but over-reliance on a single device isn’t necessarily a good thing either.
    I guess this makes perfect sense - a bike stand that not only helps secure your bike whenever you’re not around, but it comes with an integrated air pump to help give those tires of yours a little extra lovin’ whenever they feel deflated. Apparently this integrated, everyday device is already in production - so far eight of them have already been installed at newly-built Ypenburg.
    Kingston announced its new 16GB Class 4 SDHC flash memory card that provides consumers with even greater storage flexibility and faster speed, making it extremely suitable for higher end digital cameras. Lugging 16GB of storage space around is perfect for those who do not want to carry too many memory cards around with them, although the downside would include losing your SDHC card along with all the precious memories stored within. Each purchase comes with a lifetime warranty. There is no word on pricing for the 16GB model. Bring on the 32GB SDHC version already!
    • Compliant: with the SD Card Association specification version 2.00
    • Secure: built-in write-protect switch prevents accidental data loss
    • Compatible: with SDHC host devices; not compatible with standard SD-enabled devices/readers
    • File Format: FAT 32
    • Reliable: lifetime warranty
    • Simple: as easy as plug-and-play
    • Capacities: 4GB, 8GB, 16GB
    • Dimensions: 0.94" x 1.25" x 0.08" (24mm x 32 mm x 2.1mm)

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

    ubergizmo

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    email us at editorial@atelier-us.com

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  • Filed under: Gadgets

    • Demo 2008, Day 2

    Author: Atelier

    31 Jan

    Since 1991, Demo has been THE place for high-tech companies to announce new products,” wrote Atelier’s Journalist Isabelle Boucq during our coverage of the last Demo Fall.

    Our great contributor Ubergizmo.com is attending and covering the conference Demo 2008 held at the Marriott Desert Springs in Palm Desert, California.

    Let’s take a look at several companies followed by Ubergizmo that have dragged our attention.

     

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

    ubergizmo

     

    Watch below the official videos from Demo 2008:

     

     

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  • Filed under: Events and Conferences

    • DEMO 08 - It Will Be Paid by Advertising Session

    Author: Atelier

    31 Jan

    Liquidus
    Liquidus provides low-cost commercial advertising video production, distribution and placement to local businesses, on digital cable video on demand (VOD), online, standard TV, eTV/IPTV and eventually mobile devices, via an easy to use web interface business owners can customize the advertising video.

    TubeMogul
    Monetization is the greatest challenge that web video creators are facing today. Tubemogul helps video producers upload their content on multiple video websites from a single web page. In addition, it provides a set of analytics tools to track when, where, who and how often the video was watched. Users can monitor accurately how popular their videos are and share the data with their colleagues.

    Visible Measures
    Visble Measures tracks users behavior with online video, their tools are capable of monitoring the audience of a video clip second by second. For the demo, the CEO showed us how an advertising was ineffective as the majority of the audience stopped watching before the product was shown. Other functions include a location based audience tracking tool. Read more in my previous article

     

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

    ubergizmo

     
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  • Filed under: Events and Conferences

    • DEMO 08 - Not Business as Usual session

    Author: Atelier

    31 Jan

    Konolive
    KonoLive is the Instant Collaboration that offers a unified collaboration space, transforming processes into intuitive single-click actions.

    Chalex
    Chalex Corp is launching BpDAM a collaboration online service that eliminates the need for email attachements. Combining project management functions with file sharing and assets library management, this tool allows teams to collaborate remotely.

    Huddle.net
    Huddle is a web based collaboration application that allows users to collaborate on personnel or business projects. Huddle.net is launching its Facebook application at the show: users can access all the Huddle functions from their favorite social network website.

    Rove Mobile
    PC Mobilzr enable the access to your PC computer from a mobile phone from any location. You just need to download it either from a computer or a phone and you can start using it immediately. You can operate any application on your PC from your mobile phone and the demo is impressive. It is available now on Pcmobilizr.com for BlackBerry and Windows Mobile. Read more in my article.

    Catalyst Web Services
    CatalystOffice is a web based suite of applications for small businesses: email, document management, calendar, contacts and IM. Businesses pay a subscription based on the storage capacity they need, not on the number of users.

    Sterna Technologies
    Sterna Business Positionning System BPS provides a Business Analytics platform that helps manager and executives to have a real time visibility on their operations and alerts them on any deviations.

     

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

    ubergizmo

     

     
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  • Filed under: Events and Conferences

    • DEMO 08 - Search Party session

    Author: Atelier

    31 Jan

    Larry Levy, CEO, Jodange, on stage at DEMO 08 (credit: Ubergizmo)

    Konolive
    KonoLive is the Instant Collaboration that offers a unified collaboration space, transforming processes into intuitive single-click actions.

    Semingo
    Delver is a search engine that allows you to find content within your personal network of people. It indexes the Social Web and your social graph to deliver personalized results.

    HealthPricer Interactive
    HealthPrice is the Expedia for Health care according to the presenter. It is a price comparison search engine for healthcare related products and services.

    Eyealike
    Eyealike Video Copyright Search offers a new visual-based search approach that helps media content producers ward off massive amounts of copy infringement. Read more in my article.

    Silobreaker
    Silobreaker is a search & aggregation service for news and current affairs that looks at the data it finds like a person does. It recognizes things companies, people, topics, places - and puts them in context. There is a cool Media Attention Trends tool that analyze the popularity of a topic in the media. Another tool is the network search that connects a keyword to related topics in a visual graph that users can easily manipulate with drag and drop actions. This looks very cool! You can try it at silobreaker.com

    Circos
    While other search engines return thousands of Web pages, Circos returns a targeted set of qualified brands, ranked by their performance against consumers’ personal preferences.

    Jodange
    Jodange provides the ability to monitor people’s opinions and sentiment about a specific topic. The demo on stage is a search about the keyword recession during October 2007. The result is delivered as a chart that you can expand to discover the opinion holders, so, we could see that, on October 18th, Alan Greenspan did not think that a recession was coming and we could find that he changed his opinion in December.

    This was the last product demo session at DEMO 08!

     

     

    Find all the sources, and discover more consumer electronics news and reviews at Ubergizmo.com.

    ubergizmo

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  • Filed under: Events and Conferences

    • The Atelier’s Tech Radar

    Author: Atelier

    31 Jan

    atelier tech radarLast Thursday L’Atelier North America, the High Tech studio for a changing world, launched its very first Atelier Tech Radar.
     
    Gathering successful entrepreneurs, journalists, and other nice people from the industry, Dominique Piotet, President and C.E.O. of the company, revealed the upcoming top 5 trends for 2008, and invited and introduced 5 companies that were the very reflection of success in those 5 fields.
     
    The Top 5 Trends for 2008 in Atelier’s Tech Radar are:
     
    solaria logo- Green and Clean Energies
    Represented by Solaria, tomorrow’s future is green. Or blue, for this solar technology company based in Fremont, California.
     
    “Pollution-free and virtually limitless, solar is the world’s most promising energy source. We believe in its future.
     
    Our mission is to overcome the economic barriers of solar energy using practical thinking and sophisticated engineering, creating viable solutions for today’s industry reality and that of the future,” says the mission and vision of Solaria.
     
    Learn more about Solaria, visit www.solaria.com
     
     
    radar networks logo- Semantic Web
    Represented by Radar Networks, tomorrow’s Internet began yesterday with always more and more data and content to enrich the Web.
     
    “Radar Networks is building technology for enriching content that will catalyze the evolution of a new dimension of the Web. This new dimension is the next frontier in search, advertising, content distribution and commerce. The company is presently in stealth-mode and anticipates releasing its first commercial products in 2007.”
     
    Learn more about Radar Networks, visit www.radarnetworks.com
     
     
    place cast logo- Situational Advertisement
    Represented by PlaceCast, a 1020 company, the situational advertisement connects the virtual world with the physical world.
     
    This San Francisco based company helps “advertisers find and reach their target audiences where they live, work, and play via any device over any Internet connection. Their Placecast Advertising Network™ is the largest place-based ad network in the U.S., reaching millions of users every month.”
     
    Learn more about PlaceCast, visit www.1020systems.com
     
     
    revision 3 logo- On-line Video
    Represented by Revision3, tomorrow’s web has a new audience. The video
     
    “Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike aggregators, mash-ups, and user-generated video sites, Revision3 is an actual TV network for the web, creating and producing its own original, broadcast quality shows.”
     
    Learn more about Revision3, visit www.revision3.com
     
     
    sri international logo- Artificial Intelligence
    Represented by SRI International, the artificial intelligence perceives its environment and takes actions which maximizes its chances of success.
     
    "SRI International is an independent, nonprofit research institute conducting client-sponsored research and development for government agencies, commercial businesses, foundations, and other organizations. SRI also brings its innovations to the marketplace by licensing its intellectual property and creating new ventures.
     
    For more than 60 years, since our beginnings when we were called Stanford Research Institute, our strengths have been our staff’s world-leading expertise and passion for working with clients on important challenges.”
     
    Learn more about SRI International, visit www.sri.com
     
     
    Make sure you are on the list for the next Atelier’s event. Stay tuned.
     
     
    Mathieu Ramage
    Media and Editorial Manager of Atelier North America

     

    Want to sponsor an event? E-mail the Event Manager at guillaume-degroisse@atelier-us.com

    FEEDBACK
    For comments on this article,
    email us at editorial@atelier-us.com

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  • Filed under: Events and Conferences

    • Demo 2008, Day 1

    Author: Atelier

    30 Jan

    demo kick off

    Since 1991, Demo has been THE place for high-tech companies to announce new products,” wrote Atelier’s Journalist Isabelle Boucq during our coverage of the last Demo Fall.

    Our great contributor Ubergizmo.com is attending and covering the conference Demo 2008 held at the Marriott Desert Springs in Palm Desert, California.

    Let’s take a look at several companies followed by Ubergizmo that have dragged our attention.

  • 0 Comments
  • Filed under: Events and Conferences
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