Pour nos chers lecteurs français (12 percent of our audience), L’Atelier is publishing Dominique Piotet and Francis Pisani’s great introduction to Web 2.0 practices free.

“Comment le web change le monde: L’achimie des multitudes” (How the Web is Changing the World: Alchemy of the Multitudes), published by Pearson, describes the change to the participatory Internet, describing the latest web tendencies while interrogating the economic and social theories behind them.

Download available here or at www.alchimiedesmultitudes.atelier.fr

Dominique Piotet is the President and CEO of L’Atelier North America and host of a weekly radio tech watch for the French business station, Radio BFM. Francis Pisani, also based in the Bay Area, covers technology for some of Europe’s largest newspapers, including Le Monde and Spain’s el Pais. His blog Transnets is available in both French and English.

How can you not love a tech book that references Rimbaud in its title?

It is now two years that the workshop has been established in the heart of Silicon Valley to monitor the creation and advancement of new technologies and their uses. Thanks to our customers and readers of the website, success is here.

I put together a short video to summarize what the workshop has become.

I am pleased to announce the launch of Atelier’s new website.

Our teams have put forth our best efforts in creating this blog to ensure you an exceptional online experience. The time has come for our Web site to become user-friendly.

This new version is designed to make the site more efficient. You are now able to browse our hundreds of articles more effectively through categories, keywords (tag clouds), and archives.

Additionaly, our homepage includes great new features such as my updates from the micro-blogging site Twitter and my photo updates from pictures and video-sharing site Flickr.

You are also given the opportunity to interact directly with any article that you read. I encourage you to express your opinion, suggestions, and critiques at the end of any article. We value your thoughts!

Do take the time to learn more about Atelier’s business by visiting the three main sections in the main column - Consulting Services, Events, and New Media.

I look forward to receiving your feedback, and wish you a happy reading.

Mathieu Ramage, Editor

Atelier’s blog provides daily news, analysis and opinions for its clients and for leading experts in the technology and information industries, as well as for its readers.

From trends in financing and in consumer behaviors, to collaborative tools enterprises utilize on the Internet, Atelier’s writers trace the many fluctuations occurring online. Strengthened by local teams in Europe (www.atelier.fr) and in Asia (asie.atelier.fr), they have a profound understanding of the impacts Web technologies and Internet usage have across countries. This lends Atelier’s delivery of brief and in-depth articles authority.

Since 1978, Atelier has analyzed innovations in technology. By the early 1990s, it also began reporting the news on such updates. Thus, its insights and multi-pronged coverage put it at the forefront of technological change while making an impact on both the tech- and media world. Readers mainly located in the United States and in Western Europe, bearing an interest or investment in technology mainly, refer to Atelier’s blog to on a regular basis.

Reading Atelier’s Newsletter helps you stay ahead in and of the emerging technology marketplace.

__________

Atelier’s Managing Editor
Mathieu Ramage
2415 Third Street
Suite 231
San Francisco, CA 94107
mathieu.ramage@atelier-us.com
+1 (415) 683-1094 (PST)

Inquiries for the web site, such as interviews, tips, press releases, advertising opportunities, etc. should be addressed to editor@atelier-us.com.

Atelier was at the Chinese Internet Research Conference (www.circ.asia) held in Beijing from September 21–24, 2006. The annual meeting, which brings together China’s Internet players, is a must for getting a sense of new Web trends in China.

Established leaders include Tencent based in Shenzhen, near Hong Kong. Tencent is a “company on the rise.” According to Alexa, it recently became China’s number two site, a nose ahead of Sina but still trailing Baidu. Tencent’s first success was becoming a favorite of young cybernauts, particularly with the triumph of its number-one instant messaging software QQ (that has outpaced MSN Messenger, which ranks second).

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Despite constant media attention surrounding the Internet in China, people still know very little about this new Internet frontier. Hardly anyone can tick off the names of dotcoms that are a part of daily life for Chinese Internet users.

We know all about using MSN Messenger to chat with friends, Amazon.com to buy a book, and eBay to sell a vintage collection of Rolling Stones LPs. Not so in China.

Exit MSN Messenger. The young (typically urban) Chinese Internet community uses QQ to chat online and goes to Joyo.com (recently acquired by Amazon.com) or DangDang Bookstore Online to by the latest Harry Potter book in Chinese. For online buying and selling, Shanghai and Beijing websurfers log into TaoBao.com, the country’s leading online auction site with over 10 millions users—20 times more than are registered with its competitor eBay China.

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