We work with you as collaborative partners to help you navigate throughout the transformation process. With the help of our experts you company is arming itself with strategies, tactics, and technologies to support and realize its ambitious plans! We will be part of the project and help you use of the Internet as an efficient communication and recruitment tool.

L’Atelier North America is part of an advisors committee that reports directly to BNP Paribas’ executive committee dealing with online presence and Internet strategy. Subsidiaries of the BNP Paribas Group such as Cortal Consors and Cetelem have been working closely with Atelier NA to improve their innovation process and brush up their Internet strategy.

Other Fortune 500 clients are relying on Atelier’s input to widespread innovation within their strategic committees or among employees.

Example for the BNP Paribas Group:

Objective…

• The objective for BNP Paribas is to define and implement an accurate online strategy that both reinforces the brand, helps acquire new customers and retain existing ones.
• Find out what customers are expecting from a financial institution on the Internet
• Understand where BNP Paribas stands as far as On-line presence/online banking compared to other financial institutions
• Identify the best practices that will lead BNP Paribas to a coherent and efficient Internet strategy

Opportunity…

• BNP Paribas is now following a very ambitious plan that will lead the Banking Group to attract new customers with a younger and more dynamic brand.
• BNP Paribas is aiming at providing itself with the strategies, tactics and technologies that it will need to achieve its ambitious plans, especially by revamping its brand and using the Internet as a communication customer acquisition and retention tool.
• Strengthen BNP Paribas’ online banking to increase customers’ loyalty
• Use the Internet as a brand support channel and building up a strong online presence
• Create efficient online advertising campaigns

Contact an Atelier Expert today

Thirty years of expertise in emerging information and communication technologies

L’Atelier was designed to bring innovative ideas and business-changing opportunities to industries within the banking sector from the moment it was created in 1978 at Compagnie Bancaire (a precursor to BNP Paribas).

Soon after L’Atelier’s creation, the banking Group let its customers and partners benefit from its activities. L’Atelier’s focus on emerging innovations and their significance was shared to companies and individuals. L’Atelier therefore became a place where people meet and exchange ideas while providing further insight into the implication of emerging technologies. The result ultimately translates into how ideas relate to innovation and can be applied to companies profitably.

Currently, L’Atelier continues to track developments and identify new opportunities. We are the place where companies involved in innovational projects from every business sector meet and pool their expertise.

A respected observer of developments in France, L’Atelier opened a San Francisco office in 2005 and one in Shanghai in 2007. Moving forward, L’Atelier is well positioned in the center of our changing world.

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Atelier’s Milestones
Atelier’s Network
About L’Atelier North America

United States of America

L’Atelier North America is located in San Francisco since ‘05. Part of L’Atelier’s network (an international team of professionals with extensive experience and strategic vision headquartered in Paris with offices in San Francisco and Shanghai), L’Atelier North America specializes in helping Europe-based Companies to track down, analyze and then use information and innovation to effectively grab and retain users’ attention via the Internet.

The Internet plays the role of newspaper, TV, and radio for consumers today - combining a wide variety of information sources that people go to first as they seek to learn about new products and services.

In order to better identify and understand the specific challenges related to IT and communication technology development, L’Atelier North America will help you with tailor made business trip in the Silicon Valley and dedicated technological Intelligence and strategic studies.

L’Atelier North America is part of an advisors committee that reports directly to BNP Paribas’ executive committee dealing with online presence and Internet strategy. Subsidiaries of the BNP Paribas Group such as Cortal Consors and Cetelem have been working closely with Atelier NA to improve their innovation process and brush up their Internet strategy.

Read more about L’Atelier North America

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France

L’Atelier BNP Paribas est depuis 1978 le centre de veille technologique du groupe bancaire BNP Paribas.
Il dispose en cela d’une expertise de longue date sur les technologies émergentes et les grandes tendances de marché liées à l’usage des technologies de l’information.

Depuis 2006, ce dispositif de veille et d’analyse s’appuie sur une présence dans les grands centres régionaux d’innovation : Europe (siège à Paris), Silicon Valley (San Francisco) et Asie (bureaux à Shanghai).

L’Atelier est à la fois un forum de rencontres pour les acteurs du marché (plus de 100 événements organisés par an) et un média à vocation pédagogique destiné aux entreprises et au grand public (publication quotidienne d’articles sur le Web, émission de radio avec BFM, collaborations éditoriales avec la Presse magazine et la télévision).

L’Atelier intervient également à titre de conseil, pour BNP Paribas ou sur commande externe, dans la mise en place de projets innovants.

Plus d’informations sur L’Atelier : www.atelier.fr
Plus d’informations sur BNP Paribas : www.bnpparibas.com

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Europe

The BNP Paribas Technology Intelligence Center known as “L’Atelier BNP Paribas” was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and communication emerging technologies.

L’Atelier BNP Paribas provides local companies and IT professionals with a “knowledge-hub” in order to better identify and understand the specific challenges related to IT and communication technology development.

L’Atelier publishes market surveys to assist in the decision-making process based on real-world data collection and analysis.

Our international presence includes:
- Europe (headquarters in Paris) www.atelier.fr
- North America (office in San Francisco) www.atelier-us.com
- Asia (office in Shanghai) http://asie.atelier.fr

L’Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.

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L’Atelier BNP Paribas公司简介

L’Atelier BNP Paribas于1978年成立, 作为法国巴黎银行科技信息监测中心, 在高新科技及资讯科技应用的全球市场趋势方面拥有丰富的专业知识与了解。

继2006年开始，这个科技信息监测分析中心在大型的革新地带积极拓展国际网络 :
- 欧洲 (巴黎总部) http://www.atelier.fr
- 北美洲(旧金山办事处) http://www.atelier-us.com
- 亚洲(上海办事处) http://asie.atelier.fr

除了应对法国巴黎银行集团内部的科技需要与创新挑战，L’Atelier BNP Paribas还将协助集团外部客户，为他们分析及了解资讯科技与通讯科技发展所面对的挑战，提供崭新和有用的方案。

如欲了解关于L’Atelier BNP Paribas Asie的更多信息, 欢迎使用我们的在线留言系统:

What Atelier Can Do For You

Building and brushing up an online presence -does not only mean building or revamping a website- is not a one-shot deal. Success when talking about Internet strategy should always be seen as a sustained effort that will bear long term results. Therefore building a successful Internet strategy is a global process and not an isolated event. Further, it’s essential to note that an “Internet strategy” represents much more than “a Web site” and includes everything from addressing search engine optimization (SEO) to social networking sites like MySpace and Facebook or word of mouth marketing tools.

At Atelier North America we help clients deal with changing business and technology issues. Our relationship with clients is a partnership-we bring our experience, best practices and tools to apply to clients unique requirements. We offer a wide range of solutions that are tailor made to suit your needs:

• Bay Area Immersion Trip
• Innovation & Intelligence Scouting
• Innovative Strategy Elaboration / Silicon Valley Sounding Board
• Strategic Project Boot-strapping

Contact an Atelier Expert today