In technology as in culture, when the traditional players take a page from the innovators’ playbook, one of two things generally happens.

The traditional player’s adoption of innovation can be so successful that it co-opts or even bests the innovators (remember back when Google’s acquisition of Twitter was inevitable? Remember Google Buzz?).

Or the opposite can happen, and traditional actors become plot points on the way to the paradigm shift (see: AOL, MySpace).

We don’t know if either of these scenarios will play out with Visa’s entry into PayPal’s space with Rightcliq, but PayPal, debit cards, waning customer confidence, micropayments, new legislation and even Gen Y are certainly chipping away at the credit card industry.

Visa’s Rightcliq “is an online shopping tool targeted to consumers that assists online shoppers by offering the ability to browse multiple merchants and select items consumers are interested in looking at in one central location, making comparison shopping easier,” Joseph Saunders, Visa’s chairman and CEO, said in an October 2009 conference call.

Rightcliq is essentially a place to collect your payment and delivery information. It allows users to collate a “Wishspace” where they can bookmark their desired purchases, comparison shop and e-mail product images to friends. In essence, it’s an emulation of PayPal, which has 81 million active accounts and whose recent partnership with Facebook brings aboard more than 300 million potential customers.

Rightcliq is currently available in beta. Not many details are available right now from Visa, but analysts expect a more robust version to be available in Spring.

Analysts see the move as an attempt to take a share from PayPal, according to Internet Retailer.

“It’s too early to tell if Visa is going to be a challenger,” said Scot Wingo, CEO of ChannelAdvisor Corp . “They can get the consumer usage piece, but working with SMBs and the stored-balance piece remain to be seen.”

Image via CrunchBase

The abundance of location features in social networks, such as FourSquare, Brightkite and more recently Twitter and Google, raise the problem of privacy. Many experts think that these privacy issues will disappear as the localization trend becomes more and more common. Defenders of localization features claim that they don’t raise any privacy problems as users themselves made the choice to participate and share private data with their friends.

This is where Google may be crossing the line, as it chose an “opt-out” solution rather than an “opt-in” solution. Meaning that users are automatically enrolled without being asked and have to “opt-out” if they don’t want to participate.

Indeed, when enrolling in the location-aware mobile app Google Latitude, all of your Google contacts will receive notifications about where you are even though they didn’t sign in to get them. Google sends these alerts automatically if one of your contacts opts in for the service launched early February 2010. As Google explains on its website:

“Alerts are sent to both nearby friends if they are sharing their location with each other, even if only one of them has enabled alerts.”

To prevent being harassed every minute by these kinds of notifications, Google will notify you only when your friends are in “unusual places.” In Google’s words: “Location Alerts are only sent when your friend is at an unusual place during a given time of the week based on their location history, filtering out routine locations such as a daily commute.”

Google Latitude is so intrusive that if you refuse to receive this kind of notification you’ll have no choice but to opt-out of these emails by visiting its website.

The intrusiveness of Google is even more worrying when remembering last week’s Google Buzz, again an “opt-out” solution in which people saw themselves following friends and being followed without being asked. Consequently they were sharing private information with people they didn’t want to.

These new and intrusive products don’t seem to match Google’s corporate motto of “don’t be evil.” On the contrary it makes the giant of the Internet industry even more disturbing…

Earlier yesterday during a press conference, White House Press Secretary Robert Gibbs was responding to questions about government computers not being able to access sites like Twitter, which comes to no surprise for me. The conversation drifted on over important privacy notes regarding officials’ use of the micro-messaging site.

As part of the Presidential Records Act, established in 1978, the government keeps tracks of all inbound and outbound electronic messages sent from government machines which brings up several important questions. Are tweets considered to be electronic messages? If so, is the White House archiving all of its staff members’ activity on Twitter under the PRA?

The other question that comes to mind is about Gibbs’s followers and the people he follows. Are their activities also archived? I invite you to watch the video below and tell us what you think about it.

I spend infinitely more time on social networks in 2009 than I did in 2008, as did most people, according to Nielsen.

Globally, time spent on social networks increased an average of 2.5 hours per month between December 2008 and December 2009, a growth of 82 percent year-over-year, the research firm announced last Friday.

In December of 2008, people spent an average of just under 3 hours and 4 minutes per month on social networks; in December 2009, the total time jumped to 5 hours and 35 minutes per month.

Obviously, Facebook accounts for most of this time, but it’s amazing to see that the amount of time spent on social networks since the days of static MySpace pages. Sixty-seven percent of global internet users visited Facebook last year, and those who use the site end up spending more than six hours per month on it.

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Experian Hitwise reported today that the number one search term for 2009 was Facebook. That’s really no big surprise, as 5 percent of total internet time is spent on the social networking site.

What is surprising is what happened over at Twitter. The event that was the highest trending topic this year was the Iran elections and the ‘Twitter revolution,’ field reporting and public solidarity with the people of Iran that the microblogging site engendered.

“Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly,” writes Abdur (no last name given), a researcher at Twitter.

“Twitter users found the Iranian elections the most engaging topic of the year,” Abdur writes. “The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday.”

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Women’s presence on social networks is far greater than that of men, according to Pingdom’s demographic study of 19 social networking sites.

Eighty-seven percent of social networks have more female users than males. Those with the highest percentage of female users are Bebo, MySpace, Classmates, Xanga, Ning and Twitter.

Two-thirds of Bebo’s users are female, while MySpace and Classmates have close to that (64 percent each).

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Last week, the Webby Awards named the top ten Internet moments of the decade.

Each of the winners represents how the internet has triumphed over old technologies and practices.

“The Internet is the story of the decade because it was the catalyst for change in not just every aspect of our everyday lives, but in everything from commerce and communication to politics and pop culture,” said David-Michel Davies, the executive director of the Webby Awards.

“The recurring theme among all of the milestones on our list is the Internet’s capacity to circumvent old systems and put more power into the hands of ordinary people,” he said.

The Webby Award’s top ten are:

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The digital divide between developing and developed countries is widening, warns the United Nations Conference on Trade and Development in its Information Economy Report 2009: Trends and Outlook in Turbulent Times.

While the big questions in Silicon Valley – What’s the next Twitter? What do teens really do online? – seem to mark the end of Web 2.0 and its entrance into whatever comes next, many in the world still do not have access to the resource that makes it all possible, broadband.

For developed countries like Finland, broadband access is becoming a right; in developing countries, it remains a luxury . . . if even that attainable.

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The best source of traffic is Facebook.

The social networking site’s users are the most loyal referred visitors, according to an analysis of 33 million September internet users by the ad network Chitika.

More than twenty percent of Facebook users loyal are loyal visitors. For the purpose of the study, users were considered loyal if they visited a referred site four or more times per week.

Digg and Yahoo! were second to Facebook, with 16 percent of each site’s users considered loyal.

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A few years back, at an old job in a state far, far away, one of my fellow co-workers was fired because of a post she made on MySpace.

Wherein she threatened to put laxative in our coffee.

A long HR battle ensued, the main point of contention being whether what she had MySpaced (didn’t it look like I just wrote in Sanskrit there?) was technically in the public or private realm.

A few years later, we all know the answer to that question. Every week there’s a new Facebook/Twitter firing or faux pas, the latest that I know of being when a California Pizza Kitchen employee criticized his company’s uniform switch.

With human resources departments increasingly having to deal with social-network-related problems, there still isn’t any consensus on how to treat social-networking job infractions.

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